A new report from our friends at Fairplay, Reset Australia and Global Action Plan revealed how Facebook’s recent ad policy changes are no more than a bait and switch because now instead of marketers targeting children, Facebook has algorithms do the dirty work instead.
Me2BA and a coalition of other advocacy groups signed on to urge Facebook/Meta to end all surveillance advertising to adolescents. Read the letter here.
We think that focusing on Facebook’s surveillance advertising is a good step in the right direction. However, there are several other significant threats to kids out there. In particular, Google’s YouTube is used by 69% of kids in the United States today, who reportedly spend approximately 1.5 hours a day on the app. It is clear to us that more attention and scrutiny for ad delivery optimization and monetization is needed on data supply chains that are integrated into channels that target children.