Spotlight on Respectful Technology

Chalk up a win for the good guys on data privacy.  And California residents are the ultimate winners.  Back in December, 2020, the Me2B Alliance submitted a letter to the Office of the Attorney General for the State of California. The letter was in response to proposed changes to the regulations adopted by the AG’s office to implement the California Consumer Privacy Act (CCPA). Our letter noted that the Alliance has a clear preference for privacy by default , which in this instance means that “opt in” (a consumer’s clearly stated preference to share her information and receive advertising) is a more respectful default standard than requiring consumers to “opt out.”

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